7-Eleven Singapore introduces hot food counters at 16 outlets, DIY bowls available from $4.50

Craving a hot meal and fast? 

7-Eleven is making it easier for Singaporeans to grab a quick bite with the introduction of its new in-store food concept — the Foodbar. 

Unveiled on Friday (Oct 16), the new hot food counter will be available at 16 outlets islandwide, with the convenience store chain adding that there are plans to scale it over time. 

So, what can customers expect at the Foodbar? 

According to 7-Eleven, each outlet's hot food counter is tailored to its location, customer profile and space availability. 

At larger outlets, customers can build their own bowls from $4.50, choosing from bases such as rice, penne pasta, or noodles, before adding their preferred sauces and toppings including roasted chicken, hash browns and chicken cutlets, as well as garnish. 

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Meanwhile, other Foodbars will serve a range of hot snacks, including pizza, croissants, pancakes and waffles, all available for dine-in or takeaway. 

The launch comes as more Singaporeans turn to convenient meal options amid busy schedules, findings from 7-Eleven's Foodvenience Customer Study 2026 conducted in August showed. 

It collected responses from 1,020 convenience-store shoppers who purchased ready-to-eat meals in the past month. 

The survey also showed that nearly seven in 10 respondents (68 per cent) turned to quick meals such as ready-to-eat food at least a few times a week, while three in four (75 per cent) expected to rely more on convenient meal options in the future. 

Meanwhile, four in ten respondents (43 per cent) said they often found it difficult to plan dinner on a typical weekday, and the same proportion often make last-minute decisions about what to eat. 

The survey also found that 47 per cent of respondents turned to quick meals on busy workdays, while 36 per cent did so when working late and 32 per cent when their schedules changed unexpectedly. 

With meals often fitted around their schedules, 46 per cent said they frequently needed to eat on the go, 40 per cent ate at irregular times and 30 per cent often skipped meals altogether.

"These findings point to a shift in how convenience food fits into everyday routines, as consumers increasingly look for meals that can keep pace with busy schedules without compromising on taste," said the convenience store chain. 

And it seems convenience food is no longer seen as just a last resort. 

Almost eight in 10 respondents (79 per cent) agreed that convenience food could be a satisfying meal, while 74 per cent felt that it offered good quality and 69 per cent said it provided good value for money. 

The survey also found that 86 per cent of respondents agreed that convenience food suited busy lifestyles, while 83 per cent felt that meals were becoming more innovative. 

"This research found that convenience food is now a legitimate and credible meal choice," said Anushree Khosla, managing director of 7-Eleven Singapore, adding that the shift in customers' perception has been some years in the making. 

"As customers' expectations for convenience meals have grown, we have worked to keep pace, investing in every step, from the development behind each new product to our partnerships with local food brands and partners." 

Over the years, 7-Eleven, which has 450 outlets in Singapore, has been expanding its ready-to-eat offerings. 

It now carries more than 130 ready-to-eat products across breakfast, meals, desserts and snacks, which each taking around a year to develop. 

According to Anushree, the response to the brand's ready-to-eat range has been "very encouraging" — paving the way for its new hot food bar.  

"The Foodbar builds on that to offer customers more options for quick meals, giving them a freshly prepared hot meal that they can rely on, any time of day or night." 

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